Have a Content Strategy, Gain Marketing ROI fastest.
We are a marketing agency that specializes in content strategy and marketing. We believe that content is king in today’s digital world, where consumers are constantly looking for valuable information and engaging stories.
We can help you create and distribute high-quality content that suits your brand, your audience, and your goals. Whether you need blog posts, social media posts, newsletters, ebooks, white papers, case studies, webinars, podcasts, videos, or any other format of content, we have the expertise and the tools to make it happen. We can also help you optimize your content for SEO, measure its performance, and refine your strategy based on data and feedback. Let us help you turn your content into a powerful marketing asset that drives traffic, leads, and sales.
Our approach is to create 5 levels of content depth.
Opinion content
This is the content that expresses your unique perspective, voice, and values. It helps you build trust, credibility, and authority in your niche. Opinion content can include blog posts, podcasts, videos, social media posts, newsletters, etc.
Research and News Content
This is the content that provides relevant, timely, and accurate information to your audience. It helps you educate, inform, and engage them on topics that matter to them. Research and news content can include white papers, case studies, reports, surveys, webinars, etc.
Analytics and Insight
This is the content that analyzes data and trends to provide insights and recommendations to your audience. It helps you demonstrate your expertise, solve problems, and add value. Analytics and insight content can include dashboards, infographics, charts, graphs, etc.
Technical content and explainers
This is the content that explains how your products or services work, how to use them, and how to troubleshoot them. It helps you support your customers, reduce friction, and increase satisfaction. Technical content and explainers can include manuals, guides, tutorials, FAQs, etc.
Vision and Purpose content
This is the content that showcases your vision, mission, values, and culture. It helps you inspire your audience, connect with them emotionally, and motivate them to take action. Vision and purpose content can include stories, testimonials, reviews, interviews, etc.
Our Services
Core Content Catalogue creation and maintenance
As a marketing agency, we create core content catalogues for our clients as a part of our content marketing services. A core content catalogue is a collection of high-quality, relevant and engaging content pieces that showcase the client’s expertise, value proposition and unique selling points. The core content catalogue can include blog posts, white papers, case studies, ebooks, infographics, videos and more. The purpose of creating a core content catalogue is to help the client attract, educate and convert their target audience, as well as to build trust and authority in their industry. By creating a core content catalogue, we help our clients achieve their marketing goals, such as increasing website traffic, generating leads, nurturing prospects and boosting sales.
Content repurposing and layering
Content repurposing and layering is another service that we offer. This service involves transforming your existing content into different formats and adding value to it with new information, insights, or perspectives. For example, we can turn your blog posts into podcasts, infographics, videos, or ebooks. We can also update your old content with fresh data, statistics, or case studies. Content repurposing and layering is beneficial for your business because it helps you reach new audiences, boost your SEO ranking, increase your brand awareness, and extend the lifespan of your content.
Content to Audience mapping
Content mapping is the process of aligning your content to the needs and preferences of your target audience. By creating content that matches the different stages of your buyer’s journey, you can increase the relevance, engagement and conversion of your prospects. As an expert content mapper, we help you identify the best types of content for each stage, based on your buyer personas, keywords, goals and metrics. We also help you optimize your content for SEO, readability and user experience. Whether you need to create new content or repurpose existing content, we can help you craft a content strategy that delivers results for your business.
Internal and External Communications
Managing internal and external communications for our clients is yet another service that we offer. Whether you need to communicate with your investors, shareholders, board, regulators, or the public, we can help you craft and deliver effective messages that align with your goals and values. We can also help you create and maintain a positive internal culture, where your employees feel engaged, informed, and valued, with relevant and timely content. By working with us, you will benefit from our strategic approach, creative solutions, and professional execution.
FAQs
What is content repurposing and layering ?
Content repurposing and layering are two strategies that can help content marketers create more value from their existing content. Content repurposing is the process of transforming one piece of content into different formats, such as blog posts, podcasts, videos, infographics, etc.
Content layering is the process of adding more depth and detail to a piece of content, such as adding case studies, statistics, quotes, etc. These strategies can help content marketers reach a wider audience, increase engagement, boost SEO, and save time and resources.
Why are internal communications important ?
Internal communications are the exchanges of information and messages among the members of an organization. They are important for a business because they can improve the efficiency, productivity, and collaboration of the employees. Internal communications can also enhance the organizational culture, values, and vision, as well as foster trust and loyalty among the staff. Effective internal communications can help a business achieve its goals and overcome its challenges.
How is it different from advertising and promotions ?
The aim here is to educate your customers, including potential customers who have not made up their minds about purchasing your product. This way, you are showcasing your expertise in this field and they would look up to you for your guidance. Later when they are ready to purchase, this trust gained in their minds would make them consider your product before the competitors.