In this Hyperconnected World Specialized Marketing is customized to audiences

We know that in today’s hyper competitive world where the number of competitors, new and old, is not insignificant and where the customers have access to a lot of information they are looking for (and even when they are not actively looking for), traditional marketing methods are not enough.

We know that you need more to stand out from the competition in the minds of your customers.

And we also know that its not just the minds of customers that you need to be in, there’s a wide range of other stakeholders who influence your business, in whose minds you want to create lasting positive impressions.

We have got you covered there.

Our Services

To broaden your influence and go beyond your customers, we offer the following services.


Personal And Thought Leader Branding

Today, customers choices are influenced not just by your offerings but also by the brands of your leaders, whether they choose to build that actively or not. In our connected world, people are getting to know and form opinions about the leaders all the time through social media, news aggregators, presence (or conspicuous absence) in industry events and in many other spots. We can help shine the spotlight in the right way.

Analyst Marketing

Your word is heard – not in silence but along with and many times supplemented by the analysts. The opinions of the specialists in your industry play important roles in shaping up the opinions of your stakeholders – like your investors, regulators, buyers, etc. Lets bring your word in effective ways to the analysts who can then present it before the audience in effective ways.

PR and Mainstream Media Marketing

While we agree that the business landscape has changed drastically in the last decades and that the advent of internet and social media has opened up new media, we also know that the mainstream media (electronic, print, etc.) are still widely popular and relevant for certain audience segments. When your business needs to create a positive image in these channels or when you need to enhance it, we can bring our expertise and wide networking to get that done.

Influencer Marketing

As a forward-thinking marketing agency, we specialize in influencer marketing strategies tailored to elevate your brand’s visibility and engagement. By leveraging the power of influential individuals across various industries and platforms, we connect your brand with targeted audiences in authentic and impactful ways. Our team employs data-driven insights and creative expertise to curate partnerships that drive brand awareness, foster trust, and ultimately, boost conversions for your business.

Investor marketing

In today’s dynamic business landscape, investor marketing is paramount for companies seeking to secure funding, attract strategic partnerships, and drive sustainable growth. With prior experience as investors as well as in raising funds, we are deft in crafting compelling narratives and presentations that resonate with potential investors, showcasing your company’s unique value proposition, growth potential, and financial performance. By strategically targeting and engaging investors through various channels and communication platforms, we help bolster investor confidence, expand funding opportunities, and propel your business towards long-term success. You can trust our expertise to effectively communicate your vision and achievements, positioning your company for increased investment and strategic opportunities.


FAQs


Why do I need Thought Leader branding ?

Customers like to follow the leader because they trust their expertise and because they see that everyone else is listening to them and following them. It becomes even more important when the domain is new to them and they have less prior experience and knowledge. The thought leader prominently comes up in the research and the brands associated with them are considered more trustworthy.

Are celebrity promotions the same as influencer marketing?

Absolutely not. Influencers are not always celebrities which means that the message given by them is considered more trustworthy (than celebrity endorsements). Another advantage is that they already have a following of interested audience which improves the targeting of your efforts.

Is Influencer marketing suitable for every business ?

These days the trend is growing and encompassing a wide variety of businesses in different industries because of the inherent advantages of watching videos from trusted sources. Done rightly, it can work wonders in spreading your name and message while inspiring trust in your brand, akin to word-of-mouth promotions, only at a larger scale